Edward E. Hodgson Jr.
1110 North Broad Street | Lansdale, PA 19446
Phone: 215-362-2260 | Office Phone: 215-362-2260 | Fax: 267-354-6844
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July 23, 2014 12:33 am
A recent social media and wedding planning survey from TheKnot.com and Mashable indicates significant changes in how couples are leveraging social media – or choosing to unplug – for the big day. Highlights include:
Mobile Apps Rule Planning
Nearly 9 in 10 couples download wedding planning apps to their mobile phones. To stay on top of their to-do lists, one in five couples (19 percent) download mobile checklist apps and 15 percent use organizational apps. Thirteen percent of couples keep their finances top of mind with budgeting apps, and 12 percent anticipate the day with a countdown app.
As a way to create a virtual community for this event, 55 percent of couples use a wedding hashtag, and 20 percent use it across Facebook, Instagram and Twitter. Ten percent of couples did not create a hashtag and wish they had.
A majority of couples (57 percent) are on board with guests posting photos from their wedding on Facebook or Instagram. However, 35 percent have mixed feelings about what their guests share, and nearly 1 in 10 couples do not like social photo sharing because they want to control which photos are public. These couples have guests turn off their phones during the ceremony, or ask guests to wait until after the professional photos have posted to share their own images on social media.
Making "I Do" Facebook Official
While 28 percent of couples change their Facebook relationship status within hours of getting engaged, couples are less prompt to change their status after tying the knot, with 33 percent of couples waiting to update their relationship status until the next day.
Inspiration on Social Media
Many brides-to-be are turning to Pinterest, with 70 percent pinning to a wedding board before getting engaged, although more than half of these brides become more realistic about their Pinterest boards after the proposal.
Connecting With Vendors
Couples keep in touch with wedding pros on Facebook (29 percent) and Pinterest (14 percent) most often, with Instagram slowly gaining traction at seven percent. To-be-weds are getting creative with paying their vendors too, with one in five couples using PayPal, the most popular of the nontraditional payment methods.
Published with permission from RISMedia.
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